Market-Aimed Products (MAP)
on size and duration of class.
Who Should Attend? Executives and leaders from Sales, Marketing, Engineering, Manufacturing and Finance.
is taught by the people who pioneered this revolutionary new process
for developing new products. MAP's hallmark is bringing the process of
developing new products under control without stifling creativity.
Difference between customer needs and customer wants
New tools and techniques for understanding the marketplace
Strengths and weaknesses of traditional market research
Joel Barker's S-Curve: a powerful new concept for understanding change
Home runs vs. singles
5 critical product development activities
Critical elements of a product development policy
The Product Development Review Board
"Price driving cost" vs. "cost driving price"
Essential components of a product definition
Selecting the development team
Roles and responsibilities of the development team
Selecting project managers
Cross-functional and co-located teams
The right performance measurements
Corporate learning: avoiding old mistakes
Managing product development capacity
Linking product development expenditures firmly to the company's financial planning
© All contents copyright - R. D. Garwood, Inc. 2016